Josh Hart x Patrón
Client: Patrón
Brand Partnership + Gifting, 2026
The days leading up to Game 5 of the NBA Finals, we were presented with a gifting opportunity. Patrón wanted to take advantage of their partnership with Josh Hart by sending him a custom-bedazzled bottle of El Alto to celebrate him. We received the bottle the day before, took it to Madison Square Garden and photographed the bottle at the Knicks-themed subway station. The following day, the Knicks won the championship and Josh Hart celebrated with this bottle in the locker rooms and the ticker-tape parade.