Stay Bitter
Social Campaign, 2025
Client: Campari
To celebrate the iconic Negroni cocktail, Campari wanted to partner with a talent as part of the Stay Bitter campaign. Naturally, there was no one better than Sarah Michelle Gellar, with her iconic roles from “Buffy the Vampire Slayer” to “I Know What You Did Last Summer”, to redefine what it means to “stay bitter.” The social campaign included a hero film, a social-first branded Q&A with talent, PR-focused photography, and a LTO-branded merch.