Aperol x Bowen Yang
Art Direction
Art Direction
For the US Open, Aperol wanted to partner with a top talent to bring the Aperol Spritz cocktail as the top cocktail of choice. In this collaboration with Bowen Yang, we created a social-first hero video, along with a series of static photos, to bring the campaign to life.
I brainstormed pitched the video concept to client. Once we had approval, we moved onto pre-production, partnering with a production studio to direct the social video. During production, I art directed the static photos, ensuring the propping and branding came through while also working with the client to get their approval. Lastly, we oversaw post-production, from color-grading to sound mix to photo retouching.
I brainstormed pitched the video concept to client. Once we had approval, we moved onto pre-production, partnering with a production studio to direct the social video. During production, I art directed the static photos, ensuring the propping and branding came through while also working with the client to get their approval. Lastly, we oversaw post-production, from color-grading to sound mix to photo retouching.
