Patrón Tequila
Advertising + Art Direction

For the Patrón client, our goal was to create a series of tabletop statics and cocktail builds to drive sales and increase top-of-mind awareness on organic social channels. By understanding the strategies behind each cocktail and Patrón expression, I was able to lead the creative and art direction.

The process consisted of pre-production (storyboarding recipe videos and building out props), to photography (collaborating with the photography, prop, and stylist team to get the perfect shot), and ending with post-production (guiding the editor and retoucher through internal and client feedback).