For the Patrón client, our goal was to create a series of lifestyle images to drive sales and build on the luxury offerings of Patrón Tequila on organic social channels. By understanding the strategies behind each occasion and Patrón expression, I was able to lead the creative and art direction.

The process consisted of pre-production (storyboarding movement and actions and building out props), to photography (collaborating with the photography, prop, and stylist team to get the perfect shot), and ending with post-production (guiding the editor and retoucher through internal and client feedback).