Campari Stay Bitter
Art Direction + Production
Art Direction + Production
To celebrate the iconic Negroni cocktail, Campari wanted to partner with a talent as part of the Stay Bitter campaign. We brought on Sarah Michelle Gellar to flip what it means to be “bitter” and demonstrate how bitterness is actually a good thing.
I worked with my team’s Creative Director and Copywriter on pre-production, taking the approved storyboard and scripts, and art directing the overall aesthetic such as propping, set design direction, and lighting direction. We partnered with Honor Society for the shoot, working closely with their producer and director to ensure they understood the client’s vision in order to execute. After we wrapped, I oversaw post-production, from editing and color-grading to sound mix to photo retouching.
I worked with my team’s Creative Director and Copywriter on pre-production, taking the approved storyboard and scripts, and art directing the overall aesthetic such as propping, set design direction, and lighting direction. We partnered with Honor Society for the shoot, working closely with their producer and director to ensure they understood the client’s vision in order to execute. After we wrapped, I oversaw post-production, from editing and color-grading to sound mix to photo retouching.
