Aperolidays
Art Direction
Art Direction
For the holiday season, Aperol wanted to partner with a top talent to bring the Aperol Spritz cocktail as the top-of-mind cocktail for all the festivities. In this collaboration with Nina Dobrev, we created a social-first hero video, along with a series of PR photos, to celebrate the Aperolidays.
During production, I art directed the set and propping, and worked closely with our director and production partners to ensure the success from a creative and branding standpoint. In addition, I art directed the photography, ensuring the Aperol and the Spritz were the hero products. Lastly, I led the post-production with my creative director, working with our post-production partners for picture edit, color-grading, sound mix and photo retouching.
During production, I art directed the set and propping, and worked closely with our director and production partners to ensure the success from a creative and branding standpoint. In addition, I art directed the photography, ensuring the Aperol and the Spritz were the hero products. Lastly, I led the post-production with my creative director, working with our post-production partners for picture edit, color-grading, sound mix and photo retouching.
