For the Patrón client, our goal was to create a series of lifestyle images to drive sales and build on the luxury offerings of Patrón Tequila on organic social channels. By understanding the strategies behind each occasion and Patrón expression, I was able to lead the creative and art direction.

I was involved with leading pre-production (storyboarding movement and actions and building out props), to assisting with photographyon set  (collaborating with the photography, set and props, and stylist teams), in addition to assisting with post-production (collaborating with the retoucher on photo comps, branding, and general retouching).