Campari Stay Bitter
Art Direction + Production
Art Direction + Production
To celebrate the iconic Negroni cocktail, Campari wanted to partner with a talent as part of the Stay Bitter campaign. We brought on Sarah Michelle Gellar to flip what it means to be “bitter” and demonstrate how bitterness is actually a good thing.
I worked with my team’s Creative Director and Copywriter on pre-production, taking the approved storyboard and scripts, and art directing the overall aesthetic such as propping, set design direction, and lighting direction. We worked closely with our production partners for the shoot, collaborating with the director to ensure their vision is balanced with the branding requirements from the client. Finally, I helped lead the post-production by collaborating with our post-production partners on picture edit, color-grading, sound mix and photo retouching.
I worked with my team’s Creative Director and Copywriter on pre-production, taking the approved storyboard and scripts, and art directing the overall aesthetic such as propping, set design direction, and lighting direction. We worked closely with our production partners for the shoot, collaborating with the director to ensure their vision is balanced with the branding requirements from the client. Finally, I helped lead the post-production by collaborating with our post-production partners on picture edit, color-grading, sound mix and photo retouching.
